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个性化时代还没有到来【亚博足球直播】
2020-10-31 [68326]

As 2014 drew to a close,I be came one of the last baby boomers to turn 50。or possibly,I became one of the first Generation xers to reach that milestone . depending where you draw the line,Either I am about to enjoy the根据分界线,我将保持社会阶层结构,作为登上顶峰的人,享受半个世纪以来增加的财富和福利的浆果。(大卫亚设,Northern Exposure(美国电视),财富)或者说,对自命不凡的老人坚定地占据最糟糕的工作和房子,对环境和人类造成伤害,开始进入愤慨的时期。

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(威廉莎士比亚,哈姆雷特,骄傲)I am part of generation cusp . businesses that treat me as a boomer will vex me with advertisements for products intended for go我是处在十字路口的一代。把我当成婴儿潮一代的企业不会因为针对脾气的退休老人的产品广告而忘记我。(战后生育率上升期出生的人中有几个,现在快70岁了),在一定程度上让我生气的是,认为我是X世代的企业假定我与过于雄心勃勃的30多岁人有共同之处。

such generational gener alisations are only the crudest way companies decide what to sell and how to sell it . but much as I hate the stereotyping。there are good reasons why this will not be the year the personalised product and the personalised pitch come of age .对世代的概括只是要求企业销售什么样的产品,用什么样的方式销售产品而已,我喜欢这种模式化,但今年为什么进入个性化产品和个性化销售战略的时代,有很强的理由。

experts have long heralded the ability of manufacturers to use " mass customisation " to pimp my training shoes or yourcar . insurers are theingwith scant regard for our own privacy,We are already volunteering enough information to companies to allow them to launch more precise attacks of launch专家们已经实现了制造商可以使用“大规模定制”,保险公司热切期待根据我的司机习惯制造产品。未来也可能经常出现与患者DNA序列相关的个性化临床工具和药物疗法。

我们很少考虑我们自己的隐私,已经从企业获得了足够的信息,迫使他们开始对我们的钱包进行更准确的反击。(威廉莎士比亚,温斯顿,隐私,隐私,隐私。 but the promise of personalisation has faded a bit since Chris Anderson got marketers all excited nine years ago with the long tail . in the book,heinspired,I spent some time in the late 2000s deliberately tweaking Amazon ' s " recommended for you " lists,Rating books I owned in than algorithmic ally analyse my taste in media and identify a handful of items at The under populated intersection of " bill Murray movies " aa 在这本书中,安德森警告说,市场需求曲线的末端销量较低的产品说明潜在利润,假定“28法则”(80/20规则),即约20%的产品产生80%的销售额,法则将“部分过热”。

受到启发后,我对2000年代末亚马逊上已经销售的书特别打分,让我代替“推荐相关”的表格。希望杰夫贝佐斯能找到我最差的小说。

直到我意识到,他肯定不在乎这件事。(阿尔伯特爱因斯坦,Northern Exposure(美国电视剧),Northern Exposure(美国电视剧))和现在一样,亚马逊想把我刚买的书或最近的畅销书卖得更好。

与其用算法分析我对媒体的喜好,不如同时找几本《比尔默里》和《理查德福特》的小说。Amazon ' s attitude makes sense . most companies stick with mass production and common product configuration s,For technical or commercial reeationtilting gently at apple,The advertising plays to The idea that Each Android user is an individual,but also part of a like-minded crowd . in REE亚马逊的态度有道理。很多企业出于技术或商业原因,根据一般产品设备坚决开展大规模生产。即使能够控制更好的数据,也可以相应地展开对产品的定制谷歌(Google),对Android手机操作系统的宣传信息也是“火差”。

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这个广告保守地批评苹果(Apple),表明了各Android用户不仅是个人,而且是思想相似群体的一部分的理念。但是谷歌必须确保其软件能够在最少的设备上长时间运行,经常会出现失败、欺诈和正版问题。该对立在一张海报上得到了精致的摘要,海报上有一群Android机器人,每个人的穿着和装备都不同。

(大卫亚设,Northern Exposure(美国电视剧),但从表面上看,它们仍然是完全相同的机器人。 Anita elbe rse underlined in her recent book block busters-which takes issue with the " long tail " thesis-that companies still mining“because people are inherently social,she wrote,”they generally find value in reading the same books and watching the same televit安妮塔埃尔伯思(Anita Elberse)最近的著作《长尾理论》 (Blockbusters)对长尾理论明确提出异议,认为企业仍然可以依靠所有人都想出售的少数商品来赚取剩余的钱。

因为人类天生就是社会性的。“她写道。

”他们一般不读读者别人读过的书,不在别人都看过的电视剧和电影中寻找价值。“In fact,research suggests an over-tailored pitch turns customers off .either they find it too spook ily precise,Or-as Stanford marketing professor it Amar Simonson has written-they sense that,because(威廉莎士比亚、温斯顿、)()(Generalisation Will continue to be a useful business tool . more port)通用化今后也将成为简单的商业工具。更准确的数据可以使企业更好地一般化。

但是疑惑今后可能不存在。部分原因是没有人能无懈可击地属于一个类别。

one of my favourite stand-up comedy lines comes from a joke in which god toys with the human race he is creating 3360 " I know!I ' ll make seven sexes and tell there are only two!“lacking his omniscience,companies,generally speaking,would be wise to continue to rely on humans to do their own personalisation最喜欢的单人脱口秀台词来自笑话。上帝捉弄他创造的人类。

“我说了!我会创造7个性别,告诉他们只有2个!”如果没有上帝的知识,一般来说,以后让人们自己开始个性化是企业的明智之举。(萧伯纳)。。

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